The NHL had a chance to market one of their biggest stars for Game 7 of the Stanley Cup Finals, but instead, Gary Bettman decided to take a different approach.
During the interview, Bettman was asked about the Oilers captain, giving him the perfect chance to hype up the league's arguably most talented player of all time. Instead however, he went with this;
On the surface, this may not seem like a big deal, but given how little hockey has grown in viewership and popularity, the vagueness of Bettman's answer towards one his marquee stars just shows his lack of passion to market the NHL. Given the platform of Smith on ESPN, Bettman could have got casual fans excited about the Stanley Cup Finals, but instead, he did little to hype up the event and his biggest star.
Simply put, the talent is there for the NHL to become an incredibly popular sport in North America among viewers, but until the man in charge makes some improvements, that's simply not going to happen.