The Avicii Arena was previously known as the 'Ericsson Globe' and was the venue for two games in 2019 between the Buffalo Sabres and Tampa Bay Lightning. It was renamed in 2021 to honor Swedish electronic producer Avicii, who passed away in 2018. The arena has hosted Global Series games in 2017 as well.
All four chosen teams have strong Swedish connections, which is expected to boost interest from viewers. The Leafs have Swedish superstar William Nylander, Detroit has youngsters Lucas Raymond & Simon Edvinsson, the Wild have rookie goalie Filip Gustavsson and Swedish star Joel Eriksson Ek, and the Ottawa Senators have defenseman Erik Brannstrom.
The NHL's aim is to expand its outreach beyond North America, and as part of this effort, the league has also announced preseason games between the Arizona Coyotes and Los Angeles Kings in Melbourne, Australia.
The NHL's deep respect for Sweden's hockey base is evident, and it looks ready to tap into their market once again.
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