This week, the sports apparel brand Fanatics was revealed as the NHL's official on-ice uniform and genuine retail jersey supplier, starting from the 2024-25 season under a 10-year contract. This announcement triggered an instant reaction from fans, who have long been critical of the company's product quality.
Following the announcement, many fans voiced their concerns on social media. One fan went above and beyond, comparing an Adidas jersey to a Fanatics jersey in a photograph to emphasize the difference in quality.