After two years of working together, the Leafs announced today that they will no longer be displaying TikTok ads on their helmets. Until a new sponsorship deal can be agreed upon, Leafs helmets will have the Maple Leaf logo on them.
As one of the NHL's largest and most recognizable markets, the Leafs are likely to have a wide range of potential sponsors to choose from so they should not be missing out on that helmet ad revenue for long.