«I am very proud, happy and excited to help the Niagara IceDogs in any way I can. The Niagara area will always have a special place in heart. I look forward to one day celebrating a Memorial Cup with the Niagara IceDogs.»
Notably, Bruce's son, Ben, serves as an assistant coach for the Ice Dogs. The father-son pairing could bring a fresh dynamic and, hopefully, a string of successes to the Niagara team.