The NHL has had a tough string of official partners. First, it wads Biosteel, who went bankrupt while partnered with the NHL. Then, it was their regional broadcaster, Bally Sports, who also went belly up during their agreement with the League.
Now, the NHL has announced a new partnership with Tylenol, as announced this morning on social media.
Tylenol is clearly a well-trusted and established brand for the NHL to partner with, playing the safe route. The partnership will see Tylenol featured during the NHL All-Star game, and will also have special NHL-themed displays for retail stores.