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BREAKING: NHL Announces New Partnership with Trusted Brand


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Dawson McKenzie
January 11, 2024  (9:49)
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NHL shield logo on the ice with skate marks.
Photo credit: TSN

In breaking news, the NHL has just announced a massive partnership with this major brand ahead of the NHL all-star game.

NHL Announces Partnership with Tylenol

The NHL has had a tough string of official partners. First, it wads Biosteel, who went bankrupt while partnered with the NHL. Then, it was their regional broadcaster, Bally Sports, who also went belly up during their agreement with the League.
Now, the NHL has announced a new partnership with Tylenol, as announced this morning on social media.
Tylenol and the NHL announce Canadian partnership.
Tylenol is clearly a well-trusted and established brand for the NHL to partner with, playing the safe route. The partnership will see Tylenol featured during the NHL All-Star game, and will also have special NHL-themed displays for retail stores.
This should be a beneficial partnership for the NHL moving forward.

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